Over a year ago I created some illustrations for 'Heinz' and recently I was walking past the 'baby food' section at the supermarket and did a double take as I saw something familiar. The colours of the packaging and the illustration have changed since I last saw them. . .I was surprised as the colours are quite different to the colours we initially discussed. I think it must be tricky though to please marketing and all the focus groups! I thought book covers come under a lot of scrutiny, it is nothing compared to food packaging!
Below was another packaging illustration which I meant to photograph last year but with all the excitement of moving studio and then moving house it has had to wait until now. I know it is an odd combination of showing baby food and wine in the same post but the shelf is the common link!